Recently Dario and Kelly sat down with Eric Ritz, the founder of Global Inheritance to get a better understanding of what Eric is hoping to accomplish. Started in 2002, Global Inheritance is a 501C-3 non-profit working to empower individuals worldwide to think and act creatively in solving global imbalances. Global Inheritance raises the bar in environmentalism by partnering with big businesses and artists to push for progressive social change. With Eric’s experience working with the Truth Campaign, he gained insight on how to reach people for non profits.
“American Legacy was one of the first, if not the first, sort of [Non Governmental Organization] that went out there and really transformed their messages based on the audience and really did a good job of empowering versus guilting and really playing to people’s intelligence versus fire and brimstone preaching.”
With his fresh and open minded outlook on getting attention for his worthwhile causes,Ritz decided to start his own non-profit.
“I’d always really wanted to start my own non-profit, and I felt that due to technology and the direction that we were going and what you could create on the web, that it was the perfect time because I felt like I was experienced enough, I had enough energy, and with the Web I could be a lot bigger than we were without any sort of funding.”
By partnering with fashion brands ranging from Levi’s to Diesel and from American Apparel to Puma, Global Inheritance started to use clothing as a canvass for supporting causes and as a platform for the artist’s ideas.
They “felt it was a great way to communicate ideas and have people take a vested interest in what they believed in.”