Posts Tagged ‘RecycleBank’

Ron Gonen: RecycleBank

Friday, October 23rd, 2009

Check out the transcript of RFC’s conversation with Ron Gonen.

RFC recently interviewed Ron Gonen, Co-Founder and CEO of RecylceBank, to discuss the success of his company and how he and business partner, Patrick Fitzgerald, came up with the idea of rewarding participants for recycling. RecycleBank was recently recognized by the UN for their current environmental efforts across different socio-economic lines.

Ron Gonen

“We feel very fortunate to have been recognized for the work that we’re doing regarding the environment,” stated Gonen

RecyleBank helps divert waste from the landfills, and we also reward people for their positive green actions. The way that works is we sign a long-term contract with a city, every home gets one of our large RecycleBank recycling containers, there’s a chip embedded in the container, we retrofit the city’s trucks with a mechanical arm that picks up the container, reads the chip, identifies the home recycled and how much it recycled. The amount they recycled is translated to a recycle bank point that they can then use to redeem and shop at over 2,000 local, regional and national businesses.


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